Start with your WHY
So you want to start a business? There are many operational steps in starting a business some ventures are easier than others and it also makes them pretty easy to get out of when things get hard. This is not about the “how” you start a business but the WHY you want to start it to begin with.
You must start with your WHY. If your why is built on a passion fueled by something you deeply love and believe in, people will buy into YOU and YOU will be able to overcome adversities that will come your way. Building a business is not easy but when your WHY supersedes the what or the how you will succeed.
A great read is a book by Simon Sinek called “Start with Why”. Whether you are thinking about starting a business or are already in business, it will inspire you to think, build and market differently.
According to Simon Sinek: “People don’t buy what you do. They buy why you do it.”